Organic Ranking Specialists in Palo Alto

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- Overview: A. Blum Localization Services is a Palo Alto Search Engine Optimization agency founded in 2016 by Ardan Michael Blum. Our business model combines organic ranking services with client workshops. 

Our agency is situated at 345 Forest Avenue, just East of Stanford University and a few blocks from the Hewlett-Packard Garage.*

- In more detail: Our Palo Alto based Search Engine Optimization company provides a full overhaul of our client's current online content. This is followed by Online Reputation Management, Social Media Optimization and intensive teaching of on-page and off-page SEO techniques. We give clients improved organic search engine results, greater web traffic and the ability to stop outsourcing work.

One sentence to define organic SEO ranking: Your success comes from blending commercial interests & niche topic knowledge sharing. 

Off-site further reading: How Google promotes and rewards great content.

- Topics which we will not promote: Our agency supports Pro Choice Law and believes that the Supreme Court of the United States is making a grave mistake in overturning what has been an essential right for women. As a result, we will NEVER SUPPORT 'PRO LIFE' PROJECTS, websites, organizations, and/or extremist backers. Further: We will never knowingly support a group or project which promotes the abuse of animals, the sale of fur, the fur trade, zoos, circuses and aquariums. We will not work on projects to promote the sale of violent video games. We will also not support the sale of guns, or ammunition. Said differently and legally: We retain the right to refuse - without explanation - our services. 

- Covid-19: We anticipate returning to normal operations shortly. For ease we are holding meetings, which would be held at our Palo Alto SEO company office, outside at the charming terrace of one of the best area hotels. We are holding all classes / training workshops online for the present.

- About our CEO: Ardan Michael Blum has 30 years of marketing experience. He has worked as  lead SEO consultant for a global Swiss bank, private clinics, real estate firms, and a vast number of clients. 

- Personal View: Ardan is a Block Preparedness Coordinator (see a group photo) and has been on the Police Chief's Advisory Committee. See: "Police chief starts citizens advisory committee — member invites Zuckerberg to drop in".

- Also by Ardan Michael: Discover Palo Alto Tourism - Everything about Palo Alto - Turning a tourist into a local with updates on weather, politics, editorials, & Stanford sights.

 * The HP Garage is known as the epicenter of Silicon Valley. See a video filmed outside this landmark by Ardan Michael Blum talking about tips to improve page loading speed.

- Devotion is key: Knowledge sharing is the endless wonder which makes each period worthwhile and with search engine ranking, this is no different. One can achieve success in organic ranking by blending commercial content with niche topic expanding authority status.

 Your success comes from blending commercial interests & niche topic knowledge sharing. 

Use the resources of the World Wide Web to your advantage by validating what you say with external links to high value / well established sites and authority sources who expand as well on what you are sharing. [Sample resources for these outbound links may be found on
scholar.google.com, khanacademy.org, wolframalpha.com and/or developer.mozilla.org].

It our contention that 60% of Google's ranking factors comes from authority content.

- Important: As with all things related to Search Engine Optimization, there is no "one size which fits all". That is why learning to customize a checklist of on-page and off-page tweaks is important. Knowing that content is more important than anything else will get you working away on information sharing before singling out the remaining 40% in Google SEO ranking for on-page and off-page tweaks. Read (off-site) 'How Google promotes and rewards great content'.

- Definition: Organic SEO includes on-page and off-page optimization techniques to boost ranking in the non-paid, natural results. By default current Search Engine Optimization is local or regional. SEO in 2022 is about getting a brand, product, theme, topic and/or project into the top ten WITH a geographical area or second related term. 

- Note: One way to see if you are doing a good job with content is watching your stats. Increasing the average time that visitors spend on your pages will improve your ranking (which, for a search engine, is a way for it to confirm that you’re interesting and an answer to a query).

• Look for ways to expand your content (such as a subdomains, PDF documents, a blog, and/or a dedicated website for a yearly event). 
• Check that your floating items (such as live chat) and initial cookie pop-up do not cover each other in mobile view.
• Watch for rising searches on Google Trends. Note: "If you see 'Breakout' instead of a percentage, it means that the search term grew by more than 5000%."
• Set link qualifications. Share with search engines your site’s relationship to outbound links. For example: You can mention that a link goes to a sponsor’s page, or that another is “UGC” or content made by you defined as “User Generated Content” and so on.
• Check out Lighthouse (an open-source analysis tool).
• In your robots.txt (see article) use “User-agent: googlebot” for specific crawling requests. See this Google document on making a robots.txt file.
• Run tests to see how your content appears to Google! Not sure how? See an episode of Search Console Training in which Daniel Waisberg goes over how to use the URL Inspection tool in Search Console.
• Suggested reading: 'Are backlinks vital to SEO?' 
• Use ‘Microsoft Clarity’! This is free of charge and provides heatmaps and a color coded scroll map (which shows the depth of scrolling by a user). Adding any new tracking tool may require on-site legal term modifications.
• Use prowritingaid.com (not a sponsored link) which provides much in the way of detailed reports and awareness for readability level, pacing, cliches, and more.
• On Social Media: Hashtags are helpful but overdone they are counter-productive.
• Take the time to manually work on your YouTube subtitles. Learn more about adding caption tracks to your video files.
• Select a favicon that has brand power as it appears in Google search results. (Related: How a favicon ends up in Google search results). Tip: You may wish to use a "multi size favicon generator".
• Assume that at some point your site will need to be restored, or you will want to have a comparative view of your content. This implies a routine of 20 minutes anywhere from weekly to once every 2 months. See this detailed thread about saving content. Tip: Do not forget that when you download a site in full you will be getting from the CMS some files that should always be protected (wp-config, .htaccess & others). So ENCRYPT these when you save the to your drive or the cloud!
• Advanced SEO users should follow what Bing suggests: "(...) Use HTML5 semantic elements as they have an intrinsic meaning to browser, developer and search engine, especially use the following HTML5 Semantic Elements: <article>, <aside>, <details>, <figcaption>, <figure>, <footer>, <header>, <main>, <mark>, <nav>, <section>, <summary>, <time>. (...). Related: https://developer.mozilla.org/en-US/docs/Web/HTML/Element and https://developer.mozilla.org/en-US/docs/Glossary/Semantics#semantics_in_html
• If you have several PDF docs in a folder (not more than one level deep from the root) then make a dedicated XML sitemap manually.
• Get the free 'Primer' [https://yourprimer.com/about.html] app which is beautiful gift from Google! Improve your business / marketing and #SEO skills with five-minute lessons.
• Similar to Primer is the large body of 'Grow with Google' content. Here is one (of many possible areas) to explore: 'Learn how to be found online'. 
• Even if you are an intermediary level user, I suggest checking out "Search Engine Optimization (SEO) Starter Guide" which presents important tips (and reminders) of what to AVOID and what is recommended. 
• See as well "Getting started: Advanced Users".
• See how Bing ranks content and then head over to 'Explore Google Search documentation to improve your site's SEO' and pick a learning path.
• There is a most interesting PDF document (for intermediary and advanced level users) which requires a good 30 minutes reading called "Google’s Search Quality Raters Guidelines". The abbreviation to be looking for when reading this PDF is "E-A-T". Iann Booth describes Google E-A-T extremely well: https://moz.com/blog/google-e-a-t. On searchenginejournal.com we are reminded that "(...) Google's Search Quality Raters Guidelines is a quasi-frequently updated document (...) that Google Quality Raters use/reference as they rate websites. As the name suggests, they are the guidelines that these raters are to use as they perform their function (...). More: https://www.searchenginejournal.com/google-eat/quality-raters-guidelines/
• Inline Cascading Style Sheets: https://www.bitdegree.org/learn/style-html

List is a sample of some on-page and off-page tweaks. Each project, each social media account, everything you do online has get a customized checklist.